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Coming Up With Strategies to Make Your Business a Success
Contributed, Leadership Guest User Contributed, Leadership Guest User

Coming Up With Strategies to Make Your Business a Success

Setting up your own business is an extremely exciting venture. You are finding a way to support yourself more independently. You don’t have to rely on someone else to provide you with work. You come up with your own products or services and you generate your own profits. But all too many people dive into this gargantuan task without actually thinking many of the processes required through. You’re going to have to focus on a whole lot of areas to ensure that they’re up to scratch and operating correctly if you want to keep your business afloat and experience success. This means coming up with strategies that will allow you to minimise costs, maximise sales and drive everything forwards. Here are some areas that you might want to focus on - weather you’re planning on carrying out these strategies in house or outsourcing to third party specialists.

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A Greener Lifestyle: The Best Ways You Can Encourage Your Employees
Contributed, Leadership Guest User Contributed, Leadership Guest User

A Greener Lifestyle: The Best Ways You Can Encourage Your Employees

A greener lifestyle is vital for both the planet and our health. But unfortunately, not everyone is on board with making eco-friendly changes. This can be especially true for employees who are used to their old ways of living. As an employer, it's essential to encourage your team to live a more sustainable life. This blog post will discuss seven ways to boost your employees to go green!

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Special Public WHAT IF? SANDBOX - September 30th
Jia Group, Leadership Carey Gersten Jia Group, Leadership Carey Gersten

Special Public WHAT IF? SANDBOX - September 30th

At the next forum we will question-storm what defines and how to design a human sustainable lifestyle. The next What If? Sandbox is a free and open forum, for anyone who is sincerely interested in tackling the issues of climate change, not just to our Levers of Exchange Patrons. There is a limit of 20 public participants. Don't miss out! Register today at Eventbrite: https://lnkd.in/gKwBknTw

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Amazon begins the ‘huge’ lift to shrink the carbon footprint of its devices to reach climate goals
Share, Leadership Carey Gersten Share, Leadership Carey Gersten

Amazon begins the ‘huge’ lift to shrink the carbon footprint of its devices to reach climate goals

Amazon’s newest Echo Dot is sold in charcoal, glacier white and twilight blue. But behind the scenes, the smart speakers that deliver Alexa are newly greened.

The Seattle-based tech giant is working to shrink its carbon footprint to reach carbon neutrality by 2040, an ambitious target and one that Amazon has convinced more than 100 other companies to join through its Climate Pledge.

To fulfill its climate promise, Amazon needs to curb emissions generated in every aspect of its trillion dollar business — including the climate debt created in the production, use and disposal of its Echo Dots, Fire TV devices, Fire tablets, Kindles and other products.

Experts in the sustainability industry say it’s a significant, potentially costly initiative. And while other tech companies appear to be a few steps ahead, Amazon is in a good position to make a meaningful difference given its resources and dominance in the technology and retail sectors. The key is making sure these greener practices are widespread and permanent in their adoption, according to those both in and outside of the company.

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A Swamp and 60 Feet
Share, Leadership Carey Gersten Share, Leadership Carey Gersten

A Swamp and 60 Feet

The eyes would be easy to miss, rising an inch or two above the brackish water like burls on a half-sunken log. And we would have, if our Floridian companions hadn’t pointed them out, because we’d been focused on a pink flamingo lawn ornament tucked in the nearby foliage. Besides the two vertical pupils, the rest of the alligator’s scaled, 6-foot-long body is hidden under a mat of vibrant green algae. It blinks and disappears beneath the surface without a ripple.

A submerged dinosaur is strange enough. But this is Florida, where 12-foot alligators wander golf courses and 9-foot snakes and finger-​chomping, 200-pound turtles hide among the swampy forests. Earlier, I came across an armadillo, the only animal (besides humans) known to carry leprosy. In such a menagerie of scaly horrors, one gator is hardly noteworthy.

The strip of dirt under our tires, however, very much is: a steep, purpose-built mountain bike trail in the center of the flattest and lowest state in the Union.

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Ecocide: Should Destruction of the Planet Be a Crime?
Share, Leadership Carey Gersten Share, Leadership Carey Gersten

Ecocide: Should Destruction of the Planet Be a Crime?

At many moments in history, humanity’s propensity for wanton destruction has demanded legal and moral restraint. One of those times, seared into modern consciousness, came at the close of World War II, when Soviet and Allied forces liberated the Nazi concentration camps at Auschwitz and Dachau. Photographs and newsreels shocked the conscience of the world. Never had so many witnessed evidence of a crime so heinous, and so without precedent, that a new word—genocide—was needed to describe it, and in short order, a new framework of international justice was erected to outlaw it.

Another crime of similar magnitude is now at large in the world. It is not as conspicuous and repugnant as a death camp, but its power of mass destruction, if left unchecked, would strike the lives of hundreds of millions of people. A movement to outlaw it, too, is gaining momentum. That crime is called ecocide.

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A first for Washington, locals advise lawmakers on climate change
Share, Leadership Carey Gersten Share, Leadership Carey Gersten

A first for Washington, locals advise lawmakers on climate change

Imagine a group of Washingtonians representing every perspective in the state, all on a Zoom call at the same time to decide how to end carbon pollution. Even the people who don't think climate change is happening, or don't think it's human-caused, are allowed to type their ideas into the chat. What happens? Shouting, name-calling, finger pointing?

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How A Strong Environmental Policy Can Help Boost Your Company's Reputation
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

How A Strong Environmental Policy Can Help Boost Your Company's Reputation

When it comes to running a successful business, your company’s reputation is key. After all, it often dictates how customers  - both old and new - will respond to your business and will have an effect on whether or not they make a purchase. However, when you are first starting out, it can be hard to garner the kind of reputation you deserve - as you need to find a way in which you can boost your company’s profile. 

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What Do Modern Customers Look For?
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

What Do Modern Customers Look For?

f you’re going to transform your company into one that’s more eco-friendly and all-around better for the environment, there’ll be a couple of things that you need to keep in mind. One is, of course, the shift towards technologies and processes that are planet-boosting, but you’ll also need to make sure that those shifts align with your business objectives. One such way to do this is to look at what modern customers look for. Though today’s customers share a lot of similarities with customers of the past, there are some big differences too. In this blog, we’ll look at just some of the things that modern customers want.

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The Business Benefits of Going Green
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

The Business Benefits of Going Green

The conscientious effort to reduce your company's negative environmental impact is considered as going green. Subsequently, the ripple effect on your business manifests in reduced utility costs, a commitment to recycling, and loyalty from customers, among many others. With 72% of US companies actively publicizing their renewable energy sources, there is proof of a move to attach seriousness to eco-friendly measures. So how eco-friendly is your business? Read further to discover the many benefits your business can derive from going green.

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Grow Your Business With A Clean Conscience
Contributed, Leadership Carey Gersten Contributed, Leadership Carey Gersten

Grow Your Business With A Clean Conscience

Most business owners want to grow. They want to garner more sales and scout out more opportunities. However, people expect more of businesses these days. They don’t just want businesses to offer great deals and fair prices. Brilliant customer service and an online presence. No. People want to see that businesses are doing their bit to combat climate change.

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